In a nutshell
I use the tools of CX (Customer Experience), UX (User Experience), and UI (User Interface) in combination to create concepts that enhance customer satisfaction, usability, and brand value. Optimisation of the interaction and design of products or services means higher sales.
In a typical year
I solve product and service UX problems that prevent reach, growth and flow.
By combining UX with Psychology and Storytelling, I create memorable digital experiences that sell.
Clients served
Years experience
Projects released
Satisfied clients
Market Research
Marketing
Web Solution
Development
Our Services
Innovation
Virtual reality
Creativity
UX makes selling easier. For example, Airbnb reported a 30% increase in conversions after redesigning their booking flow.
By applying CX, UX and UI tools and methods, I uncover revenue potential in all aspects of the digital sales funnel. The results are
Increased Revenue Generation
Increased Conversion Rates
Increased Customer Retention
Increased Competitive Advantage
Increased Brand Value
Selected clients
Nico Michler, Market Wide Lead for Connected Product Business, Accenture Song
Many thanks for your great support und structured work. You aligned us faster than anyone else to be spot on and finding our own position and corporate character. You never gave up and brought China, US and Germany thinking together. Thanks for making this happen.
Kevin Prösel, CEO, Saint Elmo’s
Since I came to know Petra, I was stunned by her uber-maximum ability to bare high workload. Give Petra three words about some idea and you’ll end up with a substantial and quick solution, both conceptual and graphical. The quality has never failed to satisfy team nor client. It’s also fascinating how one can keep up humour even under low conditions which has a huge positive impact on the team.
Matthias Trick, Executive Creative Director, Rapid Peaks
Petra stands out as a creative multi talent. Strategist, concepter, and fountain of creative design ideas which get transformed into inspiring layouts. I’m especially impressed with her enormous experience. It’s impressive to observe how quickly and intelligently know-how and experience can be transformed into extraordinary solutions
CX / UX / UI Knowhow
10+ years experience building consumer products across diverse product stages, from pioneering 0-1 ideas to large-scale, monetized solutions reaching millions of users. I offer end-to-end services (CX, UX, User Research, Prototyping, UI) to increase reach, growth, and flow of high-performing digital sales funnels. I solve the tricky product problems involving latest technology (web3, DeFi, cryptocurrency, AI-generated design, prompt architecture) I also consult and teach UX, lead teams and do user research.
Beginner 20%
Intermediate 50%
Advanced 75%
Expert 100%
Lead CX/UX
B2B & B2E Competitor-, Feature-, and SWOT analysis, Heuristic UX audit & pragmatic, quick UX solutions
E-commerce UX
Purchase & sales funnel optimisation, reduction of churn and increase of sales in shopping carts, up- and downselling features
Journeys, Personas
Empathy & user story mapping, pain points across user journeys, personas, benefit journeys for B2B, B2C, SaaS
Content & IA
Content strategy, information architecture, sitemaps & expert copywriting (this is my secret superpower)
UI Design
Visual MVP design, expanding existing design systems, global UI rules, strong visual sensitivity
Data Visualisation
B2B and B2E data dashboard design, data visualisation, meaningful presentation of aggregated data in widgets
User Research
User interviews & creation of actually usable UX feature concepts from the findings.
Wireframing
Classic UX, feature design, specs & documentation, templates, components, low- and high fidelity wireframing, MVPs
Technological Understanding
Understanding the effects/challenges on UX/UI of HTML, CSS, Scripts, multiple databases, frameworks etc. I use AI tools in my work.
Leading & Mentoring
Team leading and mentoring of UX designers, UX workshops for Designers & Non-Designers.
Tools
Beginner 20%
Intermediate 50%
Advanced 75%
Expert 100%
Google AndroidOS, Meet, Mail, Sheets, Docs, Slides
Mac OS, iOS, iPad OS, Keynote, Pages
Microsoft Excel, PPT, Word, Outlook, teams
Adobe Photoshop, Illustrator, InDesign, xD
Figma
Notion
Miro
Atlassian Confluence, Jira
Slack
Discord
Wordpress
Airtable
Chat GPT
Midjourney
Business experience
Product companies
Service Companies
Agencies
SaaS
Startups
B2B
B2C
B2E
FinTech
Automotive
Construction
Insurance
Medical
Government
Food
Luxury
Cosmetics
Fashion
...and more
Soft Skills
Agile mindset / flexibility
Independent and self-organized
Self-reflects, able to take criticism
Open-minded, creative, curious
International teams
Intercultural Competence
Strategic & analytical thinking
Problem-solving skills under pressure
Strategic & analytical thinking
Case Studies
Get in touch
Long term planning for Unlimited Success
CX Strategy
Vision & direction
Creating and overseeing the consistency, of brand, usability, features and storytelling across devices.
UX concept
Visual design
Building or optimising interfaces that reach business goals
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Marketing
Business performance
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Planning
Data analysis
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CX Strategy
Vision & direction
Creating and overseeing the consistency, of brand, usability, features and storytelling across devices.
UX concept
Visual design
Building or optimising interfaces that reach business goals
View more Marketing
Business performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.
View more Planning
Data analysis
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