In a nutshell

BBVA is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, and the leading franchises in South America. As Senior UX Desginer for Accenture Song, I created an MVP for a BBVA iPad app targeted at Level 2 high volume investors with a volume of 3.2 M €, the so called “Patrimonios”.

For Spanish BBVA financial services group, “Patrimonios” are 3,2+ M € investors that need a better service experience.

BBVA needed an investment management app that offered personal finance consulting beyond traditional banking.

Selected process steps

Analysis

SWOT, feature, customer

Analysis of existing research data on BBVA's high-volume investment management service, identification of best selling features.

UX/IA

Information architecture, navigation concept, content strategy, template system

Creation of the navigation an content concept with sitemap and wireframes of template pages.

UI

Interface design, icons, illustrations

Creation of the visual design system in the form of an MVP prototype.

Analysis

SWOT, feature, customer

Analysis of existing research data on BBVA's high-volume investment management service, identification of best selling features.

UX/IA

Information architecture, navigation concept, content strategy, template system

Creation of the navigation an content concept with sitemap and wireframes of template pages.

UI

Interface design, icons, illustrations

Creation of the visual design system in the form of an MVP prototype.

Services and results

UX Lead on high-profile premium iPad app project for high-volume investors.
Increased conversion from prospects to leads by 23%
Increased amount of returning prospects by 12%

Competitor & Market analysis

Collection and analysis of customer and product statistics relevant for the project

UX/UI concept

iPad app concept of flows, features, screens

Content & Information Architecture

Process and content stucture concepts

UI design

Visual UI design of the iPad app

Feature specification

Definition of behaviours, interactions, states and cases

Touch optimisation

Reworked incorporated BBVA investment features to work via touch on iPad

Snapshots from this project

All work shown here was created by me in all its parts.

months
screens
clients
meetings

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