In a nutshell
Telefónica is one of the largest telephone operators and mobile network providers in the world. As Senior CX/UX/UI Designer for Accenture Song in Madrid, I worked at the Telefónica I&D (research and development) department located in the corporate campus "Distrito Telefónica" on the User Experience of current and future products and services . I contributed to current and strategic future CX, UX and UI concepts, managed other Designers and served as the lead UX designer on mobile, web and TV projects.
The telco business model depends on accurately predicting data usage. Who uses what data when and on which device.
I had the opportunity to help answer these questions for Telefónica’s European and South American market.
Selected process steps
CX/UX
Experience and Interface Strategy
As Lead CX/UX designer on several large projects for multiple devices, I helped the client develop mid- and longterm strategies for the European and South American market on what features to develop for their PIM (personal information managemnetn) and data storage services. I also created competitor and product SWOT analysis.
UX/UI
Usability, global UI systems and rules
A part of my responsibilities was to streamline a design system created by different agencies and to develop global UX/UI feature, behaviour and process rules. I analysed web, mobile, tablet and TV interfaces and made quick-, and fundamental fixes.This also included microcopy like "sign in" vs. "log in", etc.
UX/IA
Journeys, Processes, Sitemaps, Wireframes
A large part of my work was classic UX, creating flows for sign-ins or purchases, Information Architecture, and Wireframes of TV EPGs, media management web services, or mobile data storage apps.
Workshops
Preparation, Facilitation, Extraction of results
I prepared, facilitated and contributed to many design thinking, brainstorm and development workshops with client and agency stakeholders, called 'Rumble'. I created learning summaries and then created UX concepts from workshop outcomes.
CX/UX
Experience and Interface Strategy
As Lead CX/UX designer on several large projects for multiple devices, I helped the client develop mid- and longterm strategies for the European and South American market on what features to develop for their PIM (personal information managemnetn) and data storage services. I also created competitor and product SWOT analysis.
UX/UI
Usability, global UI systems and rules
A part of my responsibilities was to streamline a design system created by different agencies and to develop global UX/UI feature, behaviour and process rules. I analysed web, mobile, tablet and TV interfaces and made quick-, and fundamental fixes.This also included microcopy like "sign in" vs. "log in", etc.
UX/IA
Journeys, Processes, Sitemaps, Wireframes
A large part of my work was classic UX, creating flows for sign-ins or purchases, Information Architecture, and Wireframes of TV EPGs, media management web services, or mobile data storage apps.
Workshops
Preparation, Facilitation, Extraction of results
I prepared, facilitated and contributed to many design thinking, brainstorm and development workshops with client and agency stakeholders, called 'Rumble'. I created learning summaries and then created UX concepts from workshop outcomes.
Services and results
UX Lead on European and South American CX/UX/UI projects at the client headquarter
Created "great product experiences" (client statement)
Increased data storage adoption and usage by 15%
European & Latin American CX strategy
B2B & B2E data usa journey concepts for mobile, web, tablet and TV
E-commerce UX concept
Concept wireframes for media, storage and telecom service rental and purchase
Content & Information Architecture
Process and content stucture concepts
UI Consistency oversight
Oversight of design consistency across devices (mobile, web, tablet, TV)
Feature specification
Definition of behaviours, interactions, states and cases
Multidevice components
Modular atomic element design
Snapshots from 10+ projects spanning 2+ years
All work shown here was created by me in all its parts. Exceptions are thumbnails of UI screens, and some of the workshop material tcreated by the participants
years
components
meetings
page manual
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