3 small UX habits for big ROI

3 small habits on how to achieve business success through UX in the hustle of everyday work.


UX is a lot about small habits that reach big business goals. Here are the three main ones.


1) Keep actions that don’t directly benefit business success as small as possible

Instead of testing with 10 users, test with 5. We learned from Nielsen (NN Group) that It’s enough to catch 80% of problems. He also said a product can never be perfect anyway, so reach for okay-ness, not unrealistic excellence.

Instead of making 3 MVPs, make one with one must-have selling idea, and leave the other as “nice-to-have”. A badly selling product is one where people didn’t spend enough time on the one selling idea, but try to persuade with feature quantity, instead of benefit quality.

Instead of creating an asset library and wireframes from scratch for each project, buy a generic asset library. Our UX/UI job is not any more to reinvent the button appearance but to sell a story.

2) Make actions an automated series

Instead of planning big user tests, set a fixed appointment for a small test every week. Treat it whit the same kind of business seriousness as scheduled company updates. Actually, it is more important than a company update.

Instead of brainstorming on “special occasions” or retreats, make a brainstorming hour a weekly event. There is always something that is wasting thousands of project budget with headless execution of features that hardly make a dent in the sales figures. Every weekly tweaking of running processes and stopping of wasteful feature production engine is worth gold.

Instead of celebrating only “how money was spent” (production results), make it a component of every end of sprint to celebrate “how money was saved”. Celebrate shortcuts in the production someone proposed that save project hours, celebrate features that were simply deleted from sprint or backlog. Every feature less is more concentration on features that matter for business success.

3) Keep the big business goals in mind

What we learned from Steve Krug (Don’t make me think); everyone sees the production of something based on their own idea of what is “value” or “achievement”. Make it mandatory that people will only see something as “finished” when it meets (or can be measured by) business criteria, not when it means that their contribution to it is finished.

Have one person in every meeting remind all why a feature is being produced and how important it is in the hierarchy of all activities. This helps to prevents sprint prioritization madness, where important features are put in the backlog and unimportant ones are built.

Make regular team events in which designers are methodically taught to “kill their darling”. This technique is hardly ever taught in design schools, is highly underrated and is the main ability with which freelancers save failing projects. Designers will learn the important skill to get artistic satisfaction out of reaching a business goal, not out of reaching their personal design goal.

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